Investment Options
Contents
Types of investors
Advantages of investors
Social investors
Disadvantages of investors
Overview
If your business is short of cash flow but it is viable and has potential to expand, it might be worth considering looking for an investor.
Investors invest in businesses primarily to earn a financial return on their investment. They provide funding in exchange for an ownership stake in the business or for a promise of future repayment with interest. You need to carefully weigh up what equity stake and share of your company's profits your business can tolerate.
Types of investors
There are several types of investors who might be interested in investing in a business in the UK. Here is a simple guide:
Friends and family: They may be willing to invest in your business as they know you well and believe in your vision. However, it is important to have a clear agreement in place and to treat the investment as a formal business transaction. A promissory note is a legally binding document under the Bills of Exchange Act 1882 that upholds an agreement between a lender and a borrower.
Angel investors: These are wealthy individuals who invest their own money in start-ups and early-stage businesses in exchange for equity. They may also provide guidance and support to help grow the business.
Venture capitalists: VCs are institutional investors who typically invest in more established businesses that have a proven track record of growth. They may invest larger amounts of money in exchange for a greater stake in the company.
Crowdfunding platforms: Crowdfunding allows businesses to raise funds from a large number of individuals via online platforms. It can be a useful way to raise smaller amounts of money and can also generate buzz and publicity for the business.
Government funding: GovUK offers a range of funding schemes and grants for businesses in various sectors. These can be a good source of funding, but the application process can be competitive.
It's important to do your research and choose the right type of investor for your business needs. Be prepared to provide a clear business plan and financial projections to potential investors to demonstrate the potential for growth and return on investment
Advantages of investors
There are several benefits to seeking an investor for business:
Funding: The primary benefit of seeking an investor is to obtain funding to help grow your business. This funding can be used to hire additional staff, develop new products or services, expand to new markets, or invest in marketing and advertising. It could be what a promising company needs to prevent becoming insolvent.
Expertise and guidance: Many investors have experience and expertise in business and can provide guidance and advice to help you make better decisions, avoid common pitfalls, and accelerate your growth.
Connections and networks: Investors often have extensive networks and connections that can be leveraged to benefit your business. They may be able to introduce you to potential clients, partners, or suppliers, or provide access to other sources of funding.
Credibility: Having a well-respected investor on board can enhance your credibility and reputation with customers, suppliers, and other stakeholders. It can also provide reassurance to other potential investors or lenders that your business is a good investment opportunity.
Equity: Many investors will require equity in your business in exchange for their investment. This can be a good way to raise funds without incurring debt, and can also provide a way for you to cash out your investment in the future.
It's important to carefully consider your options and choose an investor that aligns with your business goals and values. Be sure to have a clear plan for how you will use the funding, and to have a solid understanding of the terms and conditions of any investment agreement before entering into it.
Social investors
A social investment company is an organisation that provides finance to social enterprises or charities, typically through loans or investments, with the aim of generating both social and financial returns. Social investment companies are mission-driven and seek to create positive social impact while also generating a financial return on their investment.
There are several ways that a social investment company can help your organisation:
Funding: Social investment companies can provide your organisation with the finance it needs to grow and achieve its social objectives, without requiring the same level of collateral or security that a bank might require.
Expertise: Social investment companies often have experience working with social enterprises and charities and can provide valuable advice and support in areas such as business planning, impact measurement, and financial management.
Networking: Social investment companies may have connections with other investors, funders, or industry experts that can benefit your organisation and help you to achieve your goals.
Social impact: By partnering with a social investment company, your organisation can demonstrate its commitment to generating social impact while also achieving financial sustainability, which can help to attract further investment and support.
It's important to research and choose a social investment company that aligns with your organisation's values and mission, and to have a clear plan for how the investment will be used to achieve both social and financial objectives.
Disadvantages of investors
While seeking an investor for a business can have many benefits, there are also some potential disadvantages to consider:
Loss of control: When an investor takes an equity stake in your business, they may also gain a degree of control over decision-making and strategy. This can be challenging if you have a strong vision for your business and don't want to compromise on key aspects.
Sharing profits: Investors will expect to receive a share of your business's profits, which can reduce the amount of money you have available for other purposes such as expansion or reinvestment. Additionally, if your business doesn't perform as well as expected, you may still be required to pay the investor back.
Pressure to perform: Investors are looking for a return on their investment, and may put pressure on you to achieve certain targets or milestones. This can be stressful and may cause you to make decisions that aren't in the best interests of your business in the long term.
Dilution of equity: When you take on investment, you will typically issue new shares, which can dilute the equity held by existing shareholders, including yourself. This can be a disadvantage if you want to maintain a certain level of control or ownership over your business.
Costs and fees: There may be costs associated with seeking and securing investment, such as legal and accounting fees, as well as ongoing costs such as management fees or interest payments.
It's important to carefully consider these disadvantages and weigh them against the potential benefits of seeking investment, and to seek professional advice before making any decisions.